There is no perfect formula for picking a great business name. The best name depends on a number of factors and things to take into consideration. Some things to consider are: what kind of business you do, others can simply be your lineage (family name) or unique as your own tastes / style. There are, however, a few guidelines that will steer you in the right direction. A appropriate business name should: be distinctive, memorable, easily spelled and pronounced, suggest the products or services you offer, and most importantly distinguish you from your competitors.